FARMER WANTS A WIFE
Farmer Wants a Wife was our biggest industry first: FOX approached us because of the work we've done across both unscripted and vertical formats, and asked us to turn Season 3 into a vertical series.
This wasn't a re-edit. We brought in a story and post team to reshape the season entirely, rebuilding pacing and refocusing key story points to fit 90 second episodes, taking the season from 11 hours down to under 2.
It premiered on My Drama, HolyWater's app, timed to the Season 4 finale airing on FOX. The new audience wasn't pulled over from the linear broadcast, it was already there: My Drama's own subscribers and vertical fans in general, discovering the series in a format built for them. For us, this is what the future looks like: giving an existing series a second life on a new platform, in front of a whole new audience.
This wasn't a re-edit. We brought in a story and post team to reshape the season entirely, rebuilding pacing and refocusing key story points to fit 90 second episodes, taking the season from 11 hours down to under 2.
It premiered on My Drama, HolyWater's app, timed to the Season 4 finale airing on FOX. The new audience wasn't pulled over from the linear broadcast, it was already there: My Drama's own subscribers and vertical fans in general, discovering the series in a format built for them. For us, this is what the future looks like: giving an existing series a second life on a new platform, in front of a whole new audience.
